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We believe.In the power of ideas to change the way we see the world.We wonder, consider, reexamine. And again we wonder.In rethinking things we arrive at new ideas that excite the world and take us all a step further. In cars and home solutions and electronic devices and the outdoors and more, innovations designed by Nifco engineers are changing the way we live our lives. Right in front of us. And on the other side of the world. We’re delivering excitement. WOWING THE WORLD

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Meeting Society’s Expectations with Passion
Toshiyuki Yamamoto CEO & COO
Following our milestone 50-year anniversary, Nifco entered 2018 as the 51st year of business since our founding. Against this backdrop, we are committed to changing the awareness of each and every employee with the aim of driving sustainable growth and advancement for the next 50 years. Nifco ideas bring inspiration to many people around the world and soon we hope to create brand value that the mere mention of the name Nifco will generate a buzz of expectation and excitement. With this in mind, we have formulated a new corporate philosophy, logo and slogan that embody our strong will and passion. The state of the world is changing at a remarkable pace. The environment in which we operate is full of challenges that include unparalleled technological evolution and increasing globalization. Going forward, we must consciously change the way we tackle these challenges. Nifco will not stop growing. We will spread our wings into new business domains by leveraging our unique ideas and technological expertise. We have built up the ability to stand strong in the face of the trials and tribulations that have come our way and to overcome the many challenges. This is the Nifco spirit that we have nurtured since our earliest days. Our new philosophy personifies a fresh resolve toward the future as well as the convictions and beliefs we feel we ought to uphold. Nifco aims to be a creative company that meets the expectations of society with passion. All employees will work together to ensure we achieve that next breakthrough.

CORPORATE LOGO

LOGO
The Nifco logo has been reborn in 2018. We have overhauled our corporate logo to embody our identity. The use of italics depicts speed and growth while the Nifco orange in the rectangle standing tall above the “f” portrays rising up toward a bright future. The new logo expresses the Nifco of tomorrow, one step ahead of the times and constantly evolving. Nifco aims to amaze people and continue bringing excitement to the world.

CORPORATE SLOGAN

WOWING THE WORLD This phrase summarizes the Nifco promise to our stakeholders. It incorporates our strong desire to amaze and excite the world.

CORPORATE PHILOSOPHY

Mission Vision Values
It incorporates the convictions we ought to remain true to that have supported us over the years. It also shows our resolve toward the future and what we need to do. All of these elements have been incorporated into our new philosophy. We aim to continue evolving and will keep our philosophy firmly in mind as the cornerstone of our actions and behavior.
Nifco Corporate Philosophy
Mission Social mission / Reason for existing
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Vision 〜The way we should be to embody our Mission〜
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Values 〜Words embodying the uniqueness of Nifco〜
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Our Values personify the uniqueness of Nifco and the values we hold dear. These three phrases truly sum up the concept “This is Nifco.” In line with our new corporate philosophy, logo and slogan, we will collectively undertake efforts to change our way of thinking in order to drive sustainable growth and advancement for the next 50 years. Expect great things from Nifco as we move forward.
WOWING THE WORLD
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